Maó is internationally promoted by APB as “boutique Port”
Palma
12/03/2016
The special natural, geographical and historical features of this port are a great tourist attraction that APB is making known in international forums such as Seatrade Cruise Global, the most important cruises’ exhibition, that will take place in Fort Lauderdale (Florida, USA) next March 14th – 16th 2016.
Maó will be the new “boutique Port” of the Mediterranean, perfect for mid and small cruises able to adapt to port features’ whose passengers –high purchasing power tourists– look for small cities known for their culture, history and natural values.
In this regard, APB spreads Maó Port, the city and hence also Menorca touristic attractions, with publications in professional journals such as “International Cruise and Ferry Review”, whose Spring/Summer edition includes “A boutique port”, an article which emphasizes “Mahon, one of the longest ports in the Mediterranean, is a great starting point for the visitors to discover Menorca island treasures’”.
APB works together with other organisations, such as French Riviera Chamber of Commerce, Piombino and Elba Port Authority, North Sardinia Port Authority, Sète Port and Ports de la Generalitat for a bigger promotion of Maó and also to create a new Occidental Mediterranean boutique ports’ route.
Together with Porto Torres (Sardinia), Nice (French Riviera), Porto Ferraio (Elba island), Palamos (Costa Brava) and Sète (South of France), Maó is part of an attractive touristic route with the aim of a common promotion, thus obtaining a wider diffusion.
There are nearly hundred port cruise calls’ forecasted for 2016, bringing up to 79.000 passengers, around 34% more than 2015. Just a couple of days ago, the luxury Tere Moana, a 100 metres length cruise with a capacity up to 90 passengers, has requested six new port calls in Maó, forecasted for incoming October, November and December.
