95% of cruise passengers would recommend the Balearic Islands as a holiday destination
Palma
11/11/2017
95% of cruise tourists would recommend the Balearic Islands as a holiday destination. This information, which is at its peak in the port of Alcudia (97.4%), is taken from a study led by the Port Authority of the Balearic Islands (APB) to assess the degree of satisfaction of the clients and users of the ports it controls, as well as establishing the amount of money generated by cruise ship tourism in 2016.
This study, carried out by the Balearic Institute of Advanced Social Studies, was performed throughout 2016 using a sample of 2,195 face-to-face interviews.
The number of tourists interviewed who had chosen to return to the Balearic Islands for their holidays (79.4% of tourists interviewed), provides further proof of the high level of satisfaction of passengers who have visited Palma, Alcudia, Mahon, Ibiza and La Savina over the past year.
Average spending per tourist
Research into the average amount of money spent at the destination shows that each visitor to the Balearic Islands spends €72.40. Tourists spend the most amount of money in Ibiza (€80.70 per day). This is followed by Mahon (€73.90 per day), Palma (€72.50 per day) and Alcudia (€66.60 per day). For cruise ships which use Palma as a base, the average expenditure per passenger rises to€154. In this case, accommodation and tourist establishments are the main beneficiaries as passengers either stay the night before they embark or the night after the cruise finishes (€87.81).
Shops attract the highest amount of expenditure from tourists in the Balearic Islands, followed by restaurants and guided tours. The latter is particularly important on the island of Menorca, where they are in high demand due to their heritage and archaeological interest. 33.8% of those surveyed went on an excursion in Mahon, compared to 4.1% in Ibiza and 9.9% in Palma. The fact that these excursions are so successful on this island highlights Menorca as hugely attractive destination for tourists on cruise liners which visit the port of Mahon.
The same study showed that 57.3% of those surveyed feels that the time they spend on land, just over four and half hours, is not enough to do all they want.
Another interesting factor to consider is the expenditure by the crews of these ships. These are made up of workers and staff of the cruise liners, who also take advantage of each stop to do some shopping. The study shows this amount to be €76.20 a day.
If you would like to know more, see the document attached to this news item.
